Buckner Retirement Services
Transforming six senior living communities into one cohesive digital experience that highlights compassion, quality, and connection.
Agency
Dreamscape Marketing
Industry
Senior Living
Role
Senior Graphic Designer, Lead Designer
Deliverables
Website Design • Landing Page Design • Social Media Graphics
Award-winning design
Hermes Creative Awards - Gold Winner, 2022
Vega Digital Awards - Canopus (1st Place) Winner, 2022
Muse Creative Awards - Silver Winner, 2022
Buckner Retirement Services is a faith-based, nonprofit senior living provider with six distinct communities across Texas. Each residence offers exceptional care and amenities designed to support a vibrant, active, and independent lifestyle.
Buckner requested a redesign and relaunch of their main website and all six community websites, refining the tone and feel to appeal to the key decision-makers when it comes to senior living choices. I served as the dedicated Senior Graphic Designer responsible for crafting the final look and feel of these websites.
The updated visual style conveys liveliness and luxury, attracting visitors while staying true to the Buckner brand. I created cohesiveness across all locations while highlighting the unique character of each individual community. Common layout structures and patterns are carried across all six websites by design, yet each location features a distinctive color scheme and specific imagery catered to each brand.
All websites were designed with mobile users in mind to account for the 60% of web traffic that browses the web on their mobile devices. Working hand-in-hand with members of the SEO team, specific optimization strategies were implemented to ensure organic search results and higher relevant search results on Google.
Lastly, I developed a series of monthly targeted social media graphics that aligned with the new look and feel of the updated website creating consistency across all platforms. Each piece was crafted to align with campaign topics featured on their websites to drive engagement and build brand recognition.
The Results
After the relaunch, Buckner experienced organic growth across all six websites. Average session duration increased while bounce rates decreased. All Buckner locations experienced an increase in calls to their facilities.
