Evoke Wellness
Refreshing and unifying six treatment centers into one cohesive brand family that feels approachable, trustworthy, and connected to those seeking help.
Agency
Dreamscape Marketing
Industry
Behavioral Health
Role
Senior Graphic Designer, Lead Designer
Deliverables
Website Design
Award-winning design
Aspect Marketing & Advertising Awards - 1st Place Winner, Rebranding (Before and After), 2022
Evoke Wellness is a network of treatment centers that provides high-quality, comprehensive care for individuals navigating addiction. With elevated amenities and a team of skilled practitioners, Evoke guides patients through the early stages of recovery with safety, comfort, and compassion.
With locations across Ohio, Massachusetts, Florida, and Texas, Evoke requested a full redesign of six center websites along with their corporate site. Their goal was to unify the look and feel across all properties in a modern, cohesive layout that strengthens brand recognition, builds trust with visitors, and connects those in crisis with the treatment they need for lasting recovery.
An analysis of their previous website revealed clear inconsistencies. The color palette often clashed with the logo, and the rounded sans serif typography felt too playful for a professional healthcare provider. The site also lacked personality, with a rigid layout and minimal graphic variety that left it feeling bland. Together, these issues weakened credibility and created an inconsistent brand presence.
Using the primary logo as a starting point, I expanded the brand identity. A refreshed color palette stems from the client's existing navy and yellow, introducing lighter tones for contrast and digital accessibility. Secondary greens add balance and variety, creating greater flexibility for layouts and graphics. For typography, I paired a clean sans serif that echoed the logo with a professional yet approachable serif for body copy. This combination establishes hierarchy, improves readability, and carries the updated modern identity throughout the sites.
Over approximately twelve weeks, I collaborated with SEO specialists, developers, and content writers to design and launch seven websites: six for Evoke’s location websites and one for Evoke’s corporate presence. Animated vector graphics connected to behavioral health were integrated into homepages to create approachability, while consistent design patterns and shared global elements established unity across all sites.
Thoughtful use of white space and carefully chosen imagery set a tranquil tone while guiding visitors into the content with ease. The result is a modern, welcoming digital presence that inspires hope and encourages connection.
The Results
Since launch, Evoke Wellness has seen notable improvements in performance. Website traffic has grown, bounce rates have decreased, and most importantly, conversions have increased, meaning more individuals are finding the resources and support they need for lasting recovery.
